About · Built by a Chartered Accountant

    Where a chartered accountant builds your AI

    A finance automation firm where the chartered accountant is also the builder. No outsourced devs, no strategy decks — just live systems shipped into your stack with controls and audit trails baked in.

    David, Founder of CFO Catalyst

    David

    CA(SA) · Founder

    LinkedIn

    I'm a chartered accountant who got tired of watching finance teams drown in manual work while "AI consultants" sold them strategy decks and six-figure software licenses.

    There's a gap: businesses doing $2M–$100M in revenue are too big for DIY tools and too small for Deloitte. They need someone who understands both the accounting and the technology — and who can actually build the thing, not just advise on it.

    So I built CFO Catalyst. Every automation is designed with GAAP compliance, audit trails, and internal controls baked in from day one.

    I don't hand you a strategy deck. I build the thing.

    Our principles

    How we work

    Three rules that shape every engagement — from first audit to live deployment.

    Implementation over advice

    Other firms hand you a roadmap and wish you luck. We build the automations, deploy them in your tools, and make sure they work. Our deliverables are live systems, not slide decks.

    Human-in-the-loop, always

    AI handles the volume. Humans handle the judgment. Every automation includes review checkpoints, audit trails, and exception handling. Your data stays accurate because a chartered accountant designed the guardrails.

    Platform-agnostic

    We don't sell software. We work inside your existing stack — QuickBooks, Zoho, Xero, NetSuite, or whatever you're running. No vendor lock-in. No forced migrations. Your tools, supercharged.

    Why finance teams trust us

    Real credentials, real implementations, real chartered accountant oversight on every engagement.

    CA(SA), CGMA, ACMA

    Chartered Accountant

    10+ Years

    Accounting & finance experience

    50+ Implementations

    AI automations deployed for finance teams

    Chartered-Accountant-Led

    Every engagement

    Who this is for

    Being explicit about who we don't serve builds trust with who we do.

    Great fit

    • SMB & mid-market businesses doing $2M–$100M in revenue
    • Teams that have outgrown spreadsheets and manual workflows
    • Professional services, e-commerce, SaaS, healthcare, nonprofits
    • Finance leaders who want measurable ROI in 90 days

    Not a fit

    • Enterprise companies with $500M+ revenue (call Deloitte)
    • Buyers shopping for off-the-shelf SaaS subscriptions
    • Teams without an accounting system or clean baseline data
    • Projects without an executive sponsor or budget authority

    Ready to see what AI can do for your finance team?

    Book a free 30-minute finance automation audit. We'll identify your highest-ROI automation opportunities and give you a clear implementation roadmap — whether you work with us or not.

    Book Free Audit